Personal interviews were held with MoDOT personnel to assess MoDOT’s current communication practices and existing customer segmentation practices. Focus groups were then held to help gauge the effectiveness of existing communication practices and to obtain feedback related to other potential communication methods. Best practices, suggestions, and areas of potential improvement are discussed.
Using the 2006 survey as a baseline, the investigators collaborated with MoDOT to finalize the survey questions to be asked. A professional calling ce...
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United States Department of Transportation
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