Evaluation of pedestrian safety campaigns : final report.

Details

• Creators:
  Reed, Randal ; Sen, Siddhartha
• Corporate Creators:
  Morgan State University
• Corporate Contributors:
  Maryland. State Highway Administration. Office of Policy & Research
• Subject/TRT Terms:
  • Aged
  • Attitudes
  • Focus groups
  • Pedestrian safety
  • Statistical analysis
  • Surveys
  • Senior citizens
  • safety campaigns
  • Walk Smart
• Publication/ Report Number:
  MD-04-SP007B4C
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States
• Edition:
  Final report
• Corporate Publisher:
  Maryland. State Highway Administration. Research Division
• Abstract:
  The objective of the study was to determine the efficacy and success of SHA”s public service campaign ; regarding pedestrian safety. Data collection issues forced a change in this focus as the project progressed. ; The study contains two issues that are addressed for an important segment of society – elderly citizens. The ; results allow an examination of senior citizen attitudes concerning pedestrian safety. ; A survey was conducted to determine the attitudes and beliefs of senior citizens concerning pedestrian safety. ; The surveys were conducted at local senior centers. In addition, focus groups were conducted at six senior ; centers to allow the seniors to discuss these issues. Standard statistical methods were employed to analyze ; the survey, while the analytical framework for the focus groups was drawn from critical ethnography and studies ; of practice and discourse in public policy. These methodologies are discussed in detail in the report.
• Format:
  PDF
• Funding:
  SP007B4C
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/31214/dot_31214_DS1.pdf
• File Type:
  [PDF - 392.30 KB]
• Collection(s):
  University Transportation Centers ; US Transportation Collection
• Main Document Checksum:
  urn:sha256:3fc3c499214b0d80fa4bfe6ffa9990d3079bc4b2705049b50ff517624cdb861c