Evaluation of pedestrian safety campaigns : final report.

Reed, Randal; Sen, Siddhartha; Morgan State University

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Evaluation of pedestrian safety campaigns : final report.

2004-02-01
By Reed, Randal ; Sen, Siddhartha

[PDF-392.30 KB]

English

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Details:

Creators:

Reed, Randal ; Sen, Siddhartha

Reed, Randal ; Sen, Siddhartha Less -
Corporate Creators:

Morgan State University
Corporate Contributors:

Maryland. State Highway Administration. Office of Policy & Research
Subject/TRT Terms:

[+]

Aged Attitudes Focus Groups Pedestrian Safety Safety Campaigns Senior Citizens Statistical Analysis Surveys Walk Smart
Publication/ Report Number:

MD-04-SP007B4C
Resource Type:

Tech Report
Geographical Coverage:

United States
Edition:

Final report
Corporate Publisher:

Maryland. State Highway Administration. Research Division
Abstract:

The objective of the study was to determine the efficacy and success of SHA”s public service campaign

regarding pedestrian safety. Data collection issues forced a change in this focus as the project progressed.

The study contains two issues that are addressed for an important segment of society – elderly citizens. The

results allow an examination of senior citizen attitudes concerning pedestrian safety.

A survey was conducted to determine the attitudes and beliefs of senior citizens concerning pedestrian safety.

The surveys were conducted at local senior centers. In addition, focus groups were conducted at six senior

centers to allow the seniors to discuss these issues. Standard statistical methods were employed to analyze

the survey, while the analytical framework for the focus groups was drawn from critical ethnography and studies

of practice and discourse in public policy. These methodologies are discussed in detail in the report.
Format:

PDF
Funding:

SP007B4C
Collection(s):

University Transportation Centers US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:3fc3c499214b0d80fa4bfe6ffa9990d3079bc4b2705049b50ff517624cdb861c
Download URL:

https://rosap.ntl.bts.gov/view/dot/31214/dot_31214_DS1.pdf
File Type:

No Additional Files

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Evaluation of pedestrian safety campaigns : final report.

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