Cold chain food distribution from the Driftless Area : keys to attaining self-reliance in the circle city.

Details

• Creators:
  Soriano, Janice M. ; Ziebert, Jacci
• Corporate Creators:
  National Center for Freight and Infrastructure Research and Education (U.S.)
• Corporate Contributors:
  United States. Dept. of Transportation. Research and Innovative Technology Administration
• Subject/TRT Terms:
  • Farms
  • Food
  • Metropolitan areas
  • Supply chain management
  • Market development
  • Physical distribution
• Publication/ Report Number:
  CFIRE 07-05
• Resource Type:
  Tech Report
• Geographical Coverage:
  Wisconsin
• Corporate Publisher:
  National Center for Freight and Infrastructure Research and Education (U.S.)
• Abstract:
  In recent years, small- to mid-scale farms have increasingly emphasized the importance of branding and establishing ; the appropriate identity to enter the value-added market. Farms in the Driftless Area (mostly Southwest Wisconsin) are ; slowly developing a regional food system and their attempts to take advantage of its strategic location in supplying ; abundant, quality cold chain product to the metropolitan areas, recognized as the Circle City (Chicago to the Twin-Cities). A large proportion of Circle City’s food is imported from outside the Upper Midwest, while the Driftless are is ; capable of producing more food to meet the region’s needs. Farms specialize in small-scale and organic food ; production, but production must increase and producers must shift from direct marketing to intermediation in order to ; increase food supply from the area to the Circle City. At the same time, Driftless producers should continue and ; enhance their sustainable production methods and experiment with producing a more diverse array of food products; ; both of which are important dimensions to a self-reliant food system. This paper uses analyses of Transearch and ESRI ; ArcGIS Business Analyst to synthesizes the supply-demand relationship of food products that the Driftless Area shares ; with the Circle City by quantifying the amount of cold chain food product that is transported on a regional level. This ; paper makes recommendations that small- to mid-scale farmers can follow to scale-up production and to enter ; wholesale markets by developing relationships between each other and logistics firms, and then developing and ; utilizing aggregation points, which reduce risk to the producers.
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• Format:
  PDF
• Funding:
  DTRT06-G-0020
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/28208/dot_28208_DS1.pdf
• File Type:
  [PDF - 11.74 MB]
• Collection(s):
  University Transportation Centers ; US Transportation Collection
• Main Document Checksum:
  urn:sha256:3e8dbe047999cd802f87255f2660821738ca620e1df3cef73e96ef72e864b079