The Social Drivers of Conservation: Social Capital, Environmental Concern and Transportation
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2013-06-06
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Abstract:What kinds of personal ties to organizations, community and family would be most strongly associated with pro-environmental behavior, especially within the realm of transportation? What role do participation in community activities and organizations play in motivating people to engage in carpooling, rideshare programs and other environmentally beneficial activities which might not themselves generate an immediate material payback or benefit for individuals? In this paper, we propose that the work on social capital provides novel insights into the constraints and opportunities shaping individual environmental and transportation behavior. Specifically, we are interested in why – given their interactions with friends, family and neighbors – people opt to make changes in transportation and other environmental-friendly behavior.
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