The texting and driving epidemic : changing norms to change behavior, [technical summary].

Atchley, Paul; Geana, Mugur

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The texting and driving epidemic : changing norms to change behavior, [technical summary].

2013-09-01
By Atchley, Paul ; Geana, Mugur

File Language:

English

Details

Creators:

Atchley, Paul ; Geana, Mugur
Corporate Creators:

University of Kansas
Subject/TRT Terms:
Publication/ Report Number:

K-TRAN: KU-12-2
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

Kansas. Dept. of Transportation
Abstract:

TXT L8R is a strategic campaign developed for the Kansas Department of Transportation to reduce texting and driving and to increase awareness of the serious risks involved with texting and driving. The target audience of the campaign is University of Kansas students. This plan proposes an “Anti-Texting and Driving Week” that implements guerilla marketing strategies with support from traditional and social media outlets prior to, throughout and after the main event. The campaign is designed to be exportable to other campuses in Kansas and nationwide.
Format:

PDF
Download URL:

https://rosap.ntl.bts.gov/view/dot/26542/dot_26542_DS1.pdf
File Type:

[PDF - 524.30 KB]
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha-512:1e4af9ade535adac76d4d8d1be004064ddd2c8eaf090496f06351fd325490547e00216cb5ca2b090821e2842f256ded85580e1e1c3959a5f20db6592016ffcad

File Language:

English

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