The texting and driving epidemic : changing norms to change behavior, [technical summary].

Atchley, Paul; Geana, Mugur; University of Kansas

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The texting and driving epidemic : changing norms to change behavior, [technical summary].

2013-09-01
By Atchley, Paul ; Geana, Mugur

[PDF-524.30 KB]

English

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Creators:

Atchley, Paul ; Geana, Mugur

Atchley, Paul ; Geana, Mugur Less -
Corporate Creators:

University of Kansas
Subject/TRT Terms:

[+]

Behavior Driver Distraction Safety Campaigns Students Text Messaging
Publication/ Report Number:

K-TRAN: KU-12-2
Resource Type:

Tech Report
Corporate Publisher:

Kansas. Dept. of Transportation
Abstract:

TXT L8R is a strategic campaign developed for the Kansas Department of Transportation to reduce texting and driving and to increase awareness of the serious risks involved with texting and driving. The target audience of the campaign is University of Kansas students. This plan proposes an “Anti-Texting and Driving Week” that implements guerilla marketing strategies with support from traditional and social media outlets prior to, throughout and after the main event. The campaign is designed to be exportable to other campuses in Kansas and nationwide.
Format:

PDF
Collection(s):

US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:28a6330ef9d1963c72a4f4d0e944d6d9773adaac9d33d224d5a9abadd98fad16
Download URL:

https://rosap.ntl.bts.gov/view/dot/26542/dot_26542_DS1.pdf
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The texting and driving epidemic : changing norms to change behavior, [technical summary].

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