Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership

Lewis, Carol Abel; Arthur, Grace; Onyejekwe, Sandra; Texas Southern University. Center for Transportation Training and Research

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Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership

2012-01-01
By Lewis, Carol Abel ; Arthur, Grace ; Onyejekwe, Sandra

[PDF-631.37 KB]

English

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Details:

Creators:

Lewis, Carol Abel ; Arthur, Grace ; Onyejekwe, Sandra

Lewis, Carol Abel ; Arthur, Grace ; Onyejekwe, Sandra Less -
Corporate Creators:

Texas Southern University. Center for Transportation Training and Research
Corporate Contributors:

University Transportation Centers Program (U.S.)
Subject/TRT Terms:

[+]

Analysis Bus Rapid Transit Bus Transit Light Rail Transit Local Transit--Ridership--Marketing Marketing Public Transit Research Hub Ridership Street-railroads
Publication/ Report Number:

SWUTC/12/476660-00050-1
Resource Type:

Tech Report
Geographical Coverage:

Houston (Texas) ; United States

Houston (Texas) ; United States Less -
Corporate Publisher:

Southwest Region University Transportation Center (U.S.)
Abstract:

Ridership in the United States has been fluctuating over the last decade. With fuel prices increasing, urban and suburban communities growing and global warming and environmental impact getting special attention, it is important to increase our knowledge of best marketing practices to attract riders to public transit as a better alternative to the use of their own car. Houston METRO is adding roughly 30 miles of light rail, offering new quick line bus routes and in general improving efficiency and reducing costs. But in order to move people out of their cars for all or some of their travel, a deeper analysis of the decision variables and a strategy to promote public transit is required.
Format:

PDF
Funding:

DTRT07-G-0006
Collection(s):

University Transportation Centers US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:35d02deaa1fe14dfca9e564f7ab7b0fe8c5541a4d5333d4176abe7a257187227
Download URL:

https://rosap.ntl.bts.gov/view/dot/25806/dot_25806_DS1.pdf
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Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership

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