Reviewing, Analyzing and Updating Marketing Strategies to Increase Public Transit Ridership

Details

• Creators:
  Lewis, Carol Abel ; Arthur, Grace ; Onyejekwe, Sandra
• Corporate Creators:
  Texas Southern University. Center for Transportation Training and Research
• Corporate Contributors:
  United States. Department of Transportation. University Transportation Centers (UTC) Program
• Subject/TRT Terms:
  • Ridership
  • Marketing
  • Public transit
  • Analysis
  • Light rail transit
  • Bus transit Local transit--Ridership--Marketing
  • Street-railroads
  • Bus rapid transit
  • Research Hub
• Publication/ Report Number:
  SWUTC/12/476660-00050-1
• Resource Type:
  Tech Report
• Geographical Coverage:
  Houston (Texas);United States
• Corporate Publisher:
  Southwest Region University Transportation Center (U.S.)
• Abstract:
  Ridership in the United States has been fluctuating over the last decade. With fuel prices increasing, urban and suburban communities growing and global warming and environmental impact getting special attention, it is important to increase our knowledge of best marketing practices to attract riders to public transit as a better alternative to the use of their own car. Houston METRO is adding roughly 30 miles of light rail, offering new quick line bus routes and in general improving efficiency and reducing costs. But in order to move people out of their cars for all or some of their travel, a deeper analysis of the decision variables and a strategy to promote public transit is required.
• Format:
  PDF
• Funding:
  DTRT07-G-0006
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/25806/dot_25806_DS1.pdf
• File Type:
  [PDF - 631.37 KB]
• Collection(s):
  University Transportation Centers ; US Transportation Collection
• Main Document Checksum:
  urn:sha-512:d097598ecc7c4f704a9998986ce91b80eeb02d76b8e00a0b648a13183bcf8cdfec523f2dd8652878ddea0172925c25f2490fea3ce69ca9db1c5a8d2c333b6b74