How social media moves New York.

Details

• Creators:
  Moss, Mitchell L. ; Kaufman, Sarah M.
• Corporate Creators:
  New York University
• Subject/TRT Terms:
  • Social media
  • Passengers
  • Information technology
  • Information dissemination
  • Public transit
• Resource Type:
  Tech Report
• Geographical Coverage:
  New York
• Edition:
  Final report.
• Corporate Publisher:
  University Transportation Research Center
• Abstract:
  Social media networks are valuable tools for the public outreach needs of transportation providers: they are free, instantaneous, reach large numbers ; of people simultaneously, and allow for sideline discussions. When transportation providers are trying to notify large numbers of passengers about ; delays, drivers about construction work, or bus riders about re-routes, they can “blast” messages through social media channels to reach their ; intended audience immediately (the audience accesses these networks far more frequently than the websites of their local transportation agencies). ; The goals of social media in transportation are to inform (alert riders of a situation), motivate (to opt for an alternate route), and engage (amplify the ; message to their friends and neighbors). Ideally, these actions would occur within minutes of an incident. ; This report analyzes the use of social media tools by the New York region’s major transportation providers. It is focused on the effectiveness of their ; Twitter feeds, which were chosen for their immediacy and simplicity in messaging, and provided a common denominator for comparison between the ; various transportation providers considered, both public and private. Based on this analysis, recommendations are outlined for improving social ; media outreach. A subsequent report will propose policies and recommendations for enhanced information and engagement with users.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/25452/dot_25452_DS1.pdf
• File Type:
  [PDF - 2.31 MB]
• Collection(s):
  University Transportation Centers ; US Transportation Collection
• Main Document Checksum:
  urn:sha-512:18b974c281d7ef00316e83fe638a0b1d357633c1dc7bf489ab4b8d35dff834ea6ba38b1e776e3bd65142267605cf6842d53683266d700d8bcec81cd6aee3c861