Positive Community Norm Survey 2011 : Methodology and Results

Reyna, Monica A.; Smith, Jennifer C.; Kane, Stephanie L.; Foltz, Barbara E.

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Positive Community Norm Survey 2011 : Methodology and Results

2012-09-01
By Reyna, Monica A. ; Smith, Jennifer C. ; Kane, Stephanie L.

File Language:

English

Details

Creators:

Reyna, Monica A. ; Smith, Jennifer C. ; Kane, Stephanie L. ; Foltz, Barbara E.
Corporate Creators:

University of Idaho. Social Science Research Unit
Corporate Contributors:

Idaho. Transportation Department. Research Program
Subject/TRT Terms:
Publication/ Report Number:

FHWA-ID-12-214
Resource Type:

Tech Report
Geographical Coverage:

Idaho
Edition:

Final or interim report; 11/11/2011-09/30/2012.
Corporate Publisher:

Idaho. Transportation Department
Abstract:

This survey established a baseline understanding of the positive norms that exist in Idaho, plus reveal the gaps in knowledge and perceived norms with regard to impaired driving. These gaps will indicate the most effective opportunities for future communication efforts (i.e. Media Messages) to change driver behavior. The project objectives included: ; 1. Measuring self-reported attitudes, behaviors and perceptions of norms of adult drivers in Idaho regarding alcohol and driving. ; 2. Obtaining information that can help establish a baseline understanding of the positive norms that exist in Idaho as well as reveal the gaps in knowledge and perceived norms. These gaps indicate the most effective opportunities for future communication efforts to change driver behavior and reduce fatalities. ; 3. Providing information that researchers can use to identify important messages that can be shared ; with key leaders at the community, county and state levels to support efforts to reduce impaired driving. These leaders include local law enforcement officials, county leaders, and state policy makers.
Format:

PDF
Funding:

RP214
Download URL:

https://rosap.ntl.bts.gov/view/dot/25162/dot_25162_DS1.pdf
File Type:

[PDF - 1.07 MB]
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha256:28e0e8493a38194b322e34475af1a8f52d091c134187c00b5146e56a0155f42e

File Language:

English

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