Media Messages and Tools to Reduce Serious Single Vehicle Run-Off-the-Road Crashes Resulting from Impaired Driving

Linkenbach, Jeff W.; Keller, Sarah; Otto, Jay; Swinford, Steven; Ward, Nic

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Media Messages and Tools to Reduce Serious Single Vehicle Run-Off-the-Road Crashes Resulting from Impaired Driving

2012-09-01
By Linkenbach, Jeff W. ; Keller, Sarah ; Otto, Jay

File Language:

English

Details

Creators:

Linkenbach, Jeff W. ; Keller, Sarah ; Otto, Jay ; Swinford, Steven ; Ward, Nic
Corporate Creators:

Western Transportation Institute
Corporate Contributors:

Idaho. Transportation Department. Research Program
Subject/TRT Terms:
Publication/ Report Number:

FHWA-ID-12-209
Resource Type:

Tech Report
Geographical Coverage:

Idaho
Edition:

Final report; 04/22/2011-09/30/12.
Corporate Publisher:

Idaho Transportation Department
Abstract:

The Center for Health and Safety Culture conducted research for the Idaho Transportation Department to develop media messages and tools to reduce fatalities and serious injuries related to Run-Off-the-Road, single-vehicle crashes in Idaho using the Positive Community Norms framework. After a review of Idaho’s Crash Database and a sample of police reports, the research team proposed to focus on impaired driving, a major risk factor for these crashes, by increasing bystander engagement. The theory of planned behavior was the theoretical basis for a survey of Idaho adults implemented by the University of Idaho’s Social Science Research Unit. The survey results informed key media messages to increase the likelihood adults would engage in preventing others from impaired driving. Recommendations for communications, implementation and evaluation are provided.
Format:

PDF
Funding:

RP209
Download URL:

https://rosap.ntl.bts.gov/view/dot/25161/dot_25161_DS1.pdf
File Type:

[PDF - 4.21 MB]
Collection(s):

University Transportation Centers ; US Transportation Collection
Main Document Checksum:

urn:sha-512:77383b062c07a1d85d0bf56418ac608ad15c8c85e02ca03e2d9b2e73bf7e1fdc0cabe8dd24f2e3ed0a1fdcb291daa79e0730038728749e897c871f2dc5228990

File Language:

English

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