Media Messages and Tools to Reduce Serious Single Vehicle Run-Off-the-Road Crashes Resulting from Impaired Driving

Linkenbach, Jeff W.; Keller, Sarah; Otto, Jay; Swinford, Steven; Ward, Nic; Western Transportation Institute

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Media Messages and Tools to Reduce Serious Single Vehicle Run-Off-the-Road Crashes Resulting from Impaired Driving

2012-09-01
By Linkenbach, Jeff W. ; Keller, Sarah ; Otto, Jay ; ...

[PDF-4.21 MB]

English

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Creators:

Linkenbach, Jeff W. ; Keller, Sarah ; Otto, Jay ; Swinford, Steven ; Ward, Nic

Linkenbach, Jeff W. ; Keller, Sarah ; Otto, Jay ; Swinford, Steven ; Ward, Nic Less -
Corporate Creators:

Western Transportation Institute
Corporate Contributors:

Idaho. Transportation Department. Research Program
Subject/TRT Terms:

[+]

Behavior Bystanders Crashes Culture Change High Risk Drivers Highway Safety Highway Traffic Highway Traffic Control Human Error Human Factors Impaired Drivers Impaired Driving Intervention Media Messages (Communications) Ran Off Road Crashes Safety Behavior Signals Traffic Traffic Control Traffic Safety Variable Message Signs Visual Media
Publication/ Report Number:

FHWA-ID-12-209
Resource Type:

Tech Report
Geographical Coverage:

Idaho
Edition:

Final report; 04/22/2011-09/30/12.
Corporate Publisher:

Idaho. Transportation Department
Abstract:

The Center for Health and Safety Culture conducted research for the Idaho Transportation Department to develop media messages and tools to reduce fatalities and serious injuries related to Run-Off-the-Road, single-vehicle crashes in Idaho using the Positive Community Norms framework. After a review of Idaho’s Crash Database and a sample of police reports, the research team proposed to focus on impaired driving, a major risk factor for these crashes, by increasing bystander engagement. The theory of planned behavior was the theoretical basis for a survey of Idaho adults implemented by the University of Idaho’s Social Science Research Unit. The survey results informed key media messages to increase the likelihood adults would engage in preventing others from impaired driving. Recommendations for communications, implementation and evaluation are provided.
Format:

PDF
Funding:

RP209
Collection(s):

University Transportation Centers US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:c2c2228c8e89ef63ff2a902ff17bc0265fa4692e1348c195eae51c231c690635
Download URL:

https://rosap.ntl.bts.gov/view/dot/25161/dot_25161_DS1.pdf
File Type:

No Additional Files

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Media Messages and Tools to Reduce Serious Single Vehicle Run-Off-the-Road Crashes Resulting from Impaired Driving

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