Public transit design for smart growth : using choice experiments to quantify tradeoffs, values and funding implications.
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2011-03-01
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Abstract:Studying public perception of public transportation and the environment in which it operates is crucial to understanding the symbiotic relationship
between transportation and the built environment. This report documents research completed to quantify the value of public transit using choice
experiments in the form of stated preference surveys. The study was implemented in two phases; a pilot study and a full scale implementation. The
general study methodology for each phase use choice experimentation administered in the form of a stated preference surveys. The choice
experiments used in the both studies place respondents into personalized hypothetical scenarios and examine their preferences for new transit
service and the environment in which it operates. The survey instrument developed investigates public response in a hypothetical bond
referendum, a realistic funding context in today’s transportation funding environment. Data obtained was used to develop preference models by
fitting them with logit models, which are used to identify tradeoffs users make between various transit service attributes and built environment
attributes.
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