United States Department of Transportation
i
Two Community Distracted Driving Programs Reduce Hand-Held Phone Use [Traffic Tech]
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2014-03-01
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Series: NHTSA BSR Traffic Tech
[PDF-583.31 KB]
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Abstract:NHTSA’s high-visibility enforcement (HVE) model is a proven technique to change driver behavior and change it quickly, thereby enhancing the effect of traffic laws. HVE combines strong laws, vigorous highly visible law enforcement activity, targeted advertising that emphasizes the enforcement, and evaluation. NHTSA has applied the HVE model to reducing impaired driving, aggressive driving, and speeding. Click It or Ticket, NHTSA’s best known HVE campaign, is credited with increasing the national seat belt rate to its present alltime high. NHTSA tested whether the high-visibility enforcement model could be applied successfully to distracted driving. Unlike seat belts that are worn for an entire trip, a driver may make one or more short phone calls during a trip, increasing the difficulty of observation. Two communities in Connecticut and New York tested the HVE model over one year in four enforcement waves. Both States have strong laws banning the use of hand-held cell phones while driving. Because of the intermittent nature of cell phone and texting use while driving, the extent to which law enforcement officers could devise strategies to vigorously enforce the laws and increase motorists’ perception of the risk of receiving a citation was unknown.
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