Evaluation of Teen Seat Belt Demonstration Projects in Colorado and Nevada

Nichols, J.; Haire, E.; Solomon, M.; Ellison-Potter, P.; Cosgrove, L.; Preusser Research Group, Inc.

doi:10.21949/1525721

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Evaluation of Teen Seat Belt Demonstration Projects in Colorado and Nevada

2011-09-01
By Nichols, J. ; Haire, E. ; Solomon, M. ; ...

[PDF-2.19 MB]

English

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Creators:

Nichols, J. ; Haire, E. ; Solomon, M. ; Ellison-Potter, P. ; Cosgrove, L.

Nichols, J. ; Haire, E. ; Solomon, M. ; Ellison-Potter, P. ; Cosgrove, L. Less -
Corporate Creators:

Preusser Research Group, Inc.
Corporate Contributors:

United States. National Highway Traffic Safety Administration
Subject/TRT Terms:

[+]

Accidents Automobile Drivers Collisions Driver Experience Drivers Ground Transportation Accidents High Risk Drivers Human Factors In Accidents Seat Belts Teenage Drivers Traffic Accidents Vehicle Occupants
Publication/ Report Number:

DOT HS 811 518
DOI:

https://doi.org/10.21949/1525721
Resource Type:

Tech Report
Geographical Coverage:

Colorado ; Nevada

Colorado ; Nevada Less -
Edition:

NHTSA Technical Report; Final report; June 1, 2007-May 31, 2009.
Contracting Officer:

Ellison-Potter, Patty
Corporate Publisher:

United States. National Highway Traffic Safety Administration
Abstract:

Colorado and Nevada initiated multiwave Teen Seat Belt Demonstration Projects in October 2007. Four waves of paid media and law enforcement activity were conducted over the next year. Three of these waves were conducted independently of statewide Click It or Ticket (CIOT) mobilizations, and one wave was conducted immediately prior to the May 2008 CIOT effort. Program data indicate that these were “strong” programs, and awareness surveys indicated that media efforts and law enforcement agencies successfully impacted the target population of teens 16 to 20 years old. Baseline use rates were substantially higher in Nevada than in Colorado; and, in Nevada, baselines were higher among college students than among high school students. Teen seat belt use increased significantly in both States. Overall gains of 5 percentage points in Colorado and 8 points in Nevada were substantial, particularly given that both States have secondary enforcement laws and low fine levels ($20 in Colorado; $25 in Nevada). It is likely that greater gains could be made with passage of a primary law upgrade and/or an increase in fine levels in either or both of these States.
Format:

PDF
Funding:

DTNH22-05-D-15043, Task order 0010
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

[+]

urn:sha256:86bb5a1949826f3ae665fce3f2683fb2c51918568ddc36a1e7570dbe8cb80663
Download URL:

https://rosap.ntl.bts.gov/view/dot/1929/dot_1929_DS1.pdf
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Evaluation of Teen Seat Belt Demonstration Projects in Colorado and Nevada

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