The effectiveness of highway signs promoting ridesharing.

Perfater, Michael A; Collier, Todd; Virginia Highway & Transportation Research Council

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ROSA P serves as an archival repository of USDOT-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by USDOT or funded partners. As a repository, ROSA P retains documents in their original published format to ensure public access to scientific information.

i

The effectiveness of highway signs promoting ridesharing.

1986-01-01
By Perfater, Michael A ; Collier, Todd

English

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Details:

Creators:

Perfater, Michael A ; Collier, Todd

Perfater, Michael A ; Collier, Todd Less -
Corporate Creators:

Virginia Highway & Transportation Research Council
Subject/TRT Terms:

[+]

Ridesharing--Marketing--Virginia Signs And Signboards--Evaluation
Publication/ Report Number:

86-R30.
Resource Type:

Tech Report
Geographical Coverage:

Virginia
Edition:

Final report.May 10, 1985Dec. 31, 1985.
Corporate Publisher:

Virginia Transportation Research Council (VTRC)
Abstract:

The study determined the most effective sign message for informing commuters of the ridesharing services available to them. An inventory of the signs in Virginia revealed that eight different messages were being used to promote ridesharing, the most common being the 3-line variety containing CARPOOL on the first line, INFO on the second, and a telephone number on the third. The use of an alphanumeric or easy-to-remember telephone number was found to be common nationwide. Highway signs were deemed by the persons surveyed in the study as being one of the best means of promoting ridesharing services.
Format:

PDF
Collection(s):

US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:65ef3f3ca0796fcc73eb35706ce9e61e57a2aa5f188ce50a9fa11243713fe74f
Download URL:

https://rosap.ntl.bts.gov/view/dot/19110/dot_19110_DS1.pdf
File Type:

[PDF-2.57 MB]