An assessment of motorists' perceptions of interstate food logo signs.

Details

• Creators:
  O'Leary, Amy A ; Turochy, Rod E ; Perfater, Michael A
• Corporate Creators:
  Virginia Transportation Research Council (VTRC) ; Virginia. Dept. of Transportation
• Subject/TRT Terms:
  • Symbol signs Signs and signboards--Evaluation--Virginia
  • Logos (Symbols)--Surveys--Virginia
  • Highway communications--Surveys--Virginia
• Publication/ Report Number:
  VTRC 99-TAR9
• Resource Type:
  Tech Report
• Geographical Coverage:
  Virginia
• Edition:
  Technical assistance report.
• Corporate Publisher:
  Virginia Transportation Research Council (VTRC)
• Abstract:
  Blue food logo signs are a familiar sight to travelers on Virginia's interstate and limited access highways. The Virginia Transportation Research Council was asked to conduct a study of motorists' use of food logo signs and their expectations about businesses featured on such signs. A short, 12-item survey was distributed at four state welcome centers and one state rest area in August and early September of 1998, ultimately yielding 520 completed surveys. Respondents reported using logo signs very frequently to make decisions about where to stop on the road. Businesses must meet specified requirements to be included on such signs. Respondents' expectations for businesses included on logo signs corresponded with some of the program's requirements (e.g., proximity to an interchange, serving hours). Respondents did not, however, expect all businesses included on logo signs to serve breakfast food, which is a requirement.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/19871/dot_19871_DS1.pdf
• File Type:
  [PDF - 988.80 KB]
• Collection(s):
  US Transportation Collection
• Main Document Checksum:
  urn:sha-512:cf5971ff191e604e697a1642655d8e1e656c1899f3218360e33b68574e9a4fd862060ec969c3d63817e07c396437992b39dd26d40214f73ed2f859d6a2e66a86