Routes to new networks : a guide to social media for the public transportation industry
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2009-11-01
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Alternative Title:Utilizing information technology in innovative marketing approaches for public transportation
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Abstract:Today, utilization of many social media tools is seen as an added-value opportunity. AS society transforms, these tools will quickly become a necessity for those looking to communicate. It will be imperative that you are equipped with the knowledge and ability to meet you customers where they are conversing. Gone are the days when having a Website was the extent of your online presence. Gone are the times when your only microphone was a daily newspaper and nightly television broadcast. Generally, speaking, social media tools can be used to achieve the following: build awareness, gain instant feedback, foster relationships, become an expert, communicate directly with loyal fans, and incite action
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