Lessons Learned from Public Health Campaigns and Applied to Anti-DWI Norms Development
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Lessons Learned from Public Health Campaigns and Applied to Anti-DWI Norms Development



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Details:

  • Alternative Title:
    Lessons learned from public health campaigns and applied to anti-driving while intoxicated norms development
  • Creators:
    Barokas, Judy
  • Corporate Creators:
    Sociometrics, Inc.
  • Corporate Contributors:
    United States. National Highway Traffic Safety Administration
  • Subject/TRT Terms:
  • Publication/ Report Number:
  • DOI:
  • Resource Type:
    Research Paper
  • Geographical Coverage:
    United States
  • Edition:
    Final report
  • Contracting Officer:
    Berning, Amy
  • Corporate Publisher:
    United States. National Highway Traffic Safety Administration
  • Abstract:
    The purpose of this study was to examine norms development in past public health campaigns to direct lessons learned from those efforts to future anti-DNN'l programming. Three campaigns were selected for a multiple case study. The anti-smoking, anti-drug, and anti-AIDS campaigns were examined through in-depth discussions with experts of the campaigns. Ten experts specifically discussed their knowledge of those campaigns and the potential application to anti-DWI promotions; three other experts provided a more theoretical background on norms development and behavior change models. The 13 experts were interviewed by telephone between February and April, 1994. The in-depth discussions were recorded and reviewed at length. Relevant excerpts of conversations were sometimes transcribed directly, sometimes paraphrased. Information from the interviews was combined to describe the anti-smoking, anti-drug, and anti-AIDS campaigns. After the three cases were described, the most important factors actually contributing to norms change were analyzed. Basic principles and strategies of norms development were then extracted from both individual examples in a single campaign and from multiple sets of examples across different campaigns. Finally, recommendations were developed to promote actions that can lead to the further development of anti-DWI norms. /Abstract from report summary page/
  • Format:
    PDF
  • Funding:
    DTNH22-93-C-05231
  • Collection(s):
  • Main Document Checksum:
  • Download URL:
  • File Type:
    Filetype[PDF-8.94 MB]

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