Message from the Media: Drinking and Driving in Newspapers
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1985-07-05
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Edition:Final report
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Abstract:This report presents major findings on newspaper coverage of the drinking and driving issue from September, 1983, through August, 1984 in the United States. A content analysis of 300 articles drawn from a larger sample of over 1700 articles gathered information on the characteristics of the newspapers and articles as well as a detailed analysis of the content of both the article's headline and the article itself. The analysis revealed that the most frequently occurring story focused on legislation to reduce drunk driving by increasing the legal drinking age and the sanctions applied to those convicted of driving under the influence. Also, it was found that while metropolitan dailies often emphasized legislative matters or the courts' handling of drinking drivers, rural and weekly papers more often featured stories on education and prevention efforts to reduce driving under the influence. Finally, news reports most often attempted to be objective in their approach to the issue in contrast to editorials, which were most likely to contain an impassioned plea for the passage of legislation to reduce the problems associated with drunk driving. /Abstract from report summary page/
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