Ashland reduced transit fare demonstration project

Oregon. Dept. of Transportation; Rogue Valley Transportation District Planning Dept.

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Ashland reduced transit fare demonstration project

2000-09-01
By Oregon. Dept. of Transportation ...

[PDF-157.36 KB]

English

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Details:

Corporate Creators:

Oregon. Dept. of Transportation ; Rogue Valley Transportation District Planning Dept.

Oregon. Dept. of Transportation ; Rogue Valley Transportation District Planning Dept. Less -
Corporate Contributors:

United States. Federal Highway Administration
Subject/TRT Terms:

[+]

Demonstration Projects Discount Fares Public Transit Ridership
Publication/ Report Number:

FHWA-OR-RD-01-04
Resource Type:

Research Paper
TRIS Online Accession Number:

800299
OCLC Number:

45205211
Corporate Publisher:

Oregon. Dept. of Transportation
NTL Classification:

NTL-PUBLIC TRANSPORTATION-Transit Economics and Finances
Abstract:

This report analyzes the results of an effort to promote high transit ridership through lower fares and increased service frequency. The Rogue Valley Transportation District implemented the Reduced Fare Project in Ashland, Oregon, lowering fares by 75% to 25 cents. The project was initiated to address air quality and congestion goals for this community as they experienced rapid growth in vehicle miles of travel (VMT). The research suffered from flawed methodology due to changes in routes concurrent with the fare reduction study period. But while accurate measures of success are not available, the

ridership trends showed positive increases which were sustained after the demonstration project.

A ridership survey indicated that 13% of the transit users were former drivers. The City of Ashland and the Southern Oregon University continue to financially support the transit service. Recommendations for future research of this type are included in the report.
Format:

PDF
Alternate URL:

http://ntl.bts.gov/lib/10000/10900/10959/AshlandReducedTransit.pdf
Collection(s):

US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:3366bc2688b3882d9773d6edb188beaff66149c96d913d1f9825a438028c5bc4
Download URL:

https://rosap.ntl.bts.gov/view/dot/14390/dot_14390_DS1.pdf
File Type:

No Additional Files

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Ashland reduced transit fare demonstration project

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