Ashland reduced transit fare demonstration project

Details

• Corporate Creators:
  Oregon. Department of Transportation ; Rogue Valley Transportation District Planning Dept.
• Corporate Contributors:
  United States. Federal Highway Administration
• Subject/TRT Terms:
  • Public transit
  • Discount fares
  • Demonstration projects
  • Ridership
• Publication/ Report Number:
  FHWA-OR-RD-01-04
• Resource Type:
  Research Paper
• Geographical Coverage:
  United States
• Corporate Publisher:
  Oregon. Dept. of Transportation
• Abstract:
  This report analyzes the results of an effort to promote high transit ridership through lower fares and increased service frequency. The Rogue Valley Transportation District implemented the Reduced Fare Project in Ashland, Oregon, lowering fares by 75% to 25 cents. The project was initiated to address air quality and congestion goals for this community as they experienced rapid growth in vehicle miles of travel (VMT). The research suffered from flawed methodology due to changes in routes concurrent with the fare reduction study period. But while accurate measures of success are not available, the ; ridership trends showed positive increases which were sustained after the demonstration project. ; A ridership survey indicated that 13% of the transit users were former drivers. The City of Ashland and the Southern Oregon University continue to financially support the transit service. Recommendations for future research of this type are included in the report.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/14390/dot_14390_DS1.pdf
• File Type:
  [PDF - 157.36 KB]
• Collection(s):
  US Transportation Collection
• Main Document Checksum:
  urn:sha-512:5c1ee53d9ac988541938d314d97a972325862991a20636b03f20e22a36fd333f15e4e3fb2558e597e36b7a299244ce2565db60fd5b2dedb7f6616a198dbd640b