Experimental Field Test of Proposed Pedestrian Safety Messages. Volume 3

Blomberg, Richard D.; Preusser, David F.; Hale, A. (Allen), 1938-; Leaf, W. A.; Dunlap and Associates, inc.

doi:10.21949/1525161

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Experimental Field Test of Proposed Pedestrian Safety Messages. Volume 3

1983-11-01
By Blomberg, Richard D. ; Preusser, David F. ; Hale, A. (Allen), 1938- ; ...

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English

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Alternative Title:

Experimental field test of proposed pedestrian safety messages. Volume 3, Adult messages
Creators:

Blomberg, Richard D. ; Preusser, David F. ; Hale, A. (Allen), 1938- ; Leaf, W. A.

Blomberg, Richard D. ; Preusser, David F. ; Hale, A. (Allen), 1938- ; Leaf, W. A. Less -
Corporate Creators:

Dunlap and Associates, inc.
Corporate Contributors:

United States. National Highway Traffic Safety Administration
Subject/TRT Terms:

[+]

Adults Behavior Education Field Tests Pedestrian Accidents Pedestrians Pedestrian Safety Public Information Programs Traffic Safety Education
Publication/ Report Number:

DOT-HS-806-523 ; ED83-5-3 ; NTIS-PB84211564

DOT-HS-806-523 ; ED83-5-3 ; NTIS-PB84211564 Less -
DOI:

https://doi.org/10.21949/1525161
Resource Type:

Research Paper
Geographical Coverage:

United States
Edition:

Final report
Corporate Publisher:

United States. National Highway Traffic Safety Administration
Abstract:

Author's abstract: A detailed re-analysis of available pedestrian accident data was utilized to define three sets of pedestrian safety public information and education (PI&E) Messages. These messages were then produced and field tested. The objectives and theoretical background for the study are addressed in Volume I. The messages directed at child pedestrian accidents and using an animated character named "Willy Whistle" are covered in Volume II. Two sets of adult-oriented messages are the focus of this Volume. The child messages were successful in reducing pedestrian accidents in three test cities. The adult messages also yielded some positive results. It was concluded that these messages are viable pedestrian accident countermeasures. The success of these messages leads to the additional conclusion that PI&E, in general, can be an effective countermeasure modality for modifying simple behaviors if adequate exposure is obtained.
Format:

PDF
Funding:

DOT-HS-4-00952
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

[+]

urn:sha256:52066b60c51ab69a9fcd81a48f9ea4acda00250a4a406ce8d59154e810484f31
Download URL:

https://rosap.ntl.bts.gov/view/dot/1379/dot_1379_DS1.pdf
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Experimental Field Test of Proposed Pedestrian Safety Messages. Volume 3

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