Motivation of Restraint System Usage among Specific Target Groups of Drivers and Passengers [1983]

Details

• Creators:
  Benson, Stephen D.
• Corporate Creators:
  Tarrance & Associates
• Corporate Contributors:
  United States. National Highway Traffic Safety Administration. Office of Driver and Pedestrian Research
• Subject/TRT Terms:
  • Manual safety belts
  • Safety programs
  • Motivation
  • Focus groups
• Publication/ Report Number:
  DOT-HS-806-470 ; NTIS-PB84111194
• DOI:
  https://doi.org/10.21949/1525151
• Resource Type:
  Research Paper
• Geographical Coverage:
  United States
• Edition:
  Final report
• Corporate Publisher:
  United States. Department of Transportation. National Highway Traffic Safety Administration
• Abstract:
  Thirty focus groups were conducted in seven different cities. These focus groups were used to determine potentially effective motivational approaches, develop appropriate themes and general content of messages and, finally, to identify corresponding communication networks to increase the voluntary use of Occupant Protector Devices for five target groups. The major findings were that messages and themes which linked safety belt usage to either preventative health, or the "other guy" were more positively received than were messages which were perceived as suggesting that either the car was not safe or that the driver was not competent. The degree of impact for message themes varied by the target groups, as well as by the delivery system which was used to present the message. /Abstract from report summary page/
• Format:
  PDF
• Funding:
  DTNH-22-82-R-07184
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/1369/dot_1369_DS1.pdf
• File Type:
  [PDF - 1.76 MB]
• Collection(s):
  NHTSA - Behavioral Safety Research
• Main Document Checksum:
  urn:sha256:907e9db4cd6b6e888a11ce213214d4e7f09447a8de620d451e91f5afbc981af0