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NTL Classification:AGR-PASSENGERS-PASSENGERS;AGR-SAFETY AND SECURITY-SAFETY AND SECURITY;NTL-SAFETY AND SECURITY-Highway Safety;NTL-SAFETY AND SECURITY-SAFETY AND SECURITY;
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Abstract:The study assesses the impact of the consumer misconceptions, the lack of a seat belt standard, corporate attitudes towards safety, and the role of safety advocates. In addition, the study assesses the validity of the oft-stated hypothesis "safety doesn't sell" by examining the results of Ford's 1956 safety car campaign.
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