Seat Belts: 1949-1956

Ronan, Larry

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Seat Belts: 1949-1956

1979-04-01
By Ronan, Larry

File Language:

English

Details

Creators:

Ronan, Larry
Corporate Creators:

John A. Volpe National Transportation Systems Center, (U.S.)
Corporate Contributors:

United States. National Highway Traffic Safety Administration
Subject/TRT Terms:

Advertising Campaigns Aircraft Industry Automobile Industry Consumer Protection Design Development Industries Manual Safety Belts Marketing Motor Vehicle Industry Perception Publicity Reviews
Publication/ Report Number:

DOT-HS-803-911 ; DOT-TSC-NHTSA-79-01
Resource Type:

Tech Report
Geographical Coverage:

United States
Corporate Publisher:

United States. National Highway Traffic Safety Administration
NTL Classification:

AGR-PASSENGERS-PASSENGERS ; AGR-SAFETY AND SECURITY-SAFETY AND SECURITY ; NTL-SAFETY AND SECURITY-Highway Safety ; NTL-SAFETY AND SECURITY-SAFETY AND SECURITY
Abstract:

The study assesses the impact of the consumer misconceptions, the lack of a seat belt standard, corporate attitudes towards safety, and the role of safety advocates. In addition, the study assesses the validity of the oft-stated hypothesis "safety doesn't sell" by examining the results of Ford's 1956 safety car campaign.
Format:

PDF
Collection(s):

Volpe Center
Main Document Checksum:

urn:sha256:0bade6ebf9af25d6d13d1ef82e414c8531e42f6fa2760c8469d9e91691eb8b68
Download URL:

https://rosap.ntl.bts.gov/view/dot/11828/dot_11828_DS1.pdf
File Type:

[PDF - 3.02 MB ]

File Language:

English

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