AGR-PASSENGERS-PASSENGERS;AGR-SAFETY AND SECURITY-SAFETY AND SECURITY;NTL-SAFETY AND SECURITY-Highway Safety;NTL-SAFETY AND SECURITY-SAFETY AND SECURITY;
Abstract:
The study assesses the impact of the consumer misconceptions, the lack of a seat belt standard, corporate attitudes towards safety, and the role of safety advocates. In addition, the study assesses the validity of the oft-stated hypothesis "safety doesn't sell" by examining the results of Ford's 1956 safety car campaign.
This study examines the problems and practices of the U.S. automobile industry in three areas - product planning, pricing, and marketing. Each of thes...
The objective of this study was to determine the decision-making processes concerning major model year product introductions and alterations in the au...
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United States Department of Transportation
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