Automobile Marketing Strategies, Pricing, and Product Planning [August 1978]

Details

• Creators:
  Siegel, H. M. ; Burrows, T. M. ; LaCivita, C. J.
• Corporate Creators:
  ASL Engineering, Inc.
• Corporate Contributors:
  United States. Department of Transportation. National Highway Traffic Safety Administration ; John A. Volpe National Transportation Systems Center (U.S.)
• Subject/TRT Terms:
  • Automobiles
  • Competition
  • Consumer protection
  • Decision making
  • Market surveys
  • Marketing
  • Motor vehicle industry
  • Planning
  • Policy
  • Prices
  More +
• Publication/ Report Number:
  DOT-TSC-NHTSA-77-7 ; HS803-218
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States
• Edition:
  Final Report, March 1977 to September 1977
• Corporate Publisher:
  United States. Department of Transportation. National Highway Traffic Safety Administration
• NTL Classification:
  NTL-ECONOMICS AND FINANCE-ECONOMICS AND FINANCE ; NTL-ECONOMICS AND FINANCE-Economic Impacts ; NTL-ECONOMICS AND FINANCE-Alternative Finance
• Abstract:
  This study examines the problems and practices of the U.S. automobile industry in three areas - product planning, pricing, and marketing. Each of these areas is analyzed from the viewpoint of how current procedures inhibit or prevent the increased manufacture and sales of U.S. cars that are more efficient with respect to fuel economy. Some suggestions and recommendations are made as ; to how some of the obstacles may be overcome.
• Format:
  PDF
• Alternate URL:
  https://ntlrepository.blob.core.windows.net/lib/49000/49600/49644/automobilemarket00sieg.pdf
• Funding:
  DOT-TS-13632
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/11079/dot_11079_DS1.pdf
• File Type:
  [PDF - 2.76 MB]
• Collection(s):
  Volpe Center
• Main Document Checksum:
  urn:sha256:050780b172d7da37066762601537055bc08781ba45e5ded260e8af9a5b46451d