Automobile Marketing Strategies, Pricing, and Product Planning [August 1978]

Siegel, H. M.; Burrows, T. M.; LaCivita, C. J.; ASL Engineering, Inc.

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Automobile Marketing Strategies, Pricing, and Product Planning [August 1978]

1978-08-01
By Siegel, H. M. ; Burrows, T. M. ; LaCivita, C. J.

[PDF-2.76 MB]

English

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Details:

Creators:

Siegel, H. M. ; Burrows, T. M. ; LaCivita, C. J.

Siegel, H. M. ; Burrows, T. M. ; LaCivita, C. J. Less -
Corporate Creators:

ASL Engineering, Inc.
Corporate Contributors:

United States. Department of Transportation. National Highway Traffic Safety Administration ; John A. Volpe National Transportation Systems Center (U.S.)

United States. Department of Transportation. National Highway Traffic Safety Administration ; John A. Volpe National Transportation Systems Center (U.S.) Less -
Subject/TRT Terms:

[+]

Automobiles Competition Consumer Protection Decision Making Marketing Market Surveys Motor Vehicle Industry Planning Policy Prices Product Development Publicity Regulations
Publication/ Report Number:

DOT-TSC-NHTSA-77-7 ; HS803-218

DOT-TSC-NHTSA-77-7 ; HS803-218 Less -
Resource Type:

Tech Report
Geographical Coverage:

United States
Edition:

Final Report, March 1977 to September 1977
Corporate Publisher:

United States. Department of Transportation. National Highway Traffic Safety Administration
NTL Classification:

NTL-ECONOMICS AND FINANCE-ECONOMICS AND FINANCE;NTL-ECONOMICS AND FINANCE-Economic Impacts;NTL-ECONOMICS AND FINANCE-Alternative Finance;
Abstract:

This study examines the problems and practices of the U.S. automobile industry in three areas - product planning, pricing, and marketing. Each of these areas is analyzed from the viewpoint of how current procedures inhibit or prevent the increased manufacture and sales of U.S. cars that are more efficient with respect to fuel economy. Some suggestions and recommendations are made as

to how some of the obstacles may be overcome.
Format:

PDF
Alternate URL:

https://ntlrepository.blob.core.windows.net/lib/49000/49600/49644/automobilemarket00sieg.pdf
Funding:

DOT-TS-13632
Collection(s):

Volpe Center
Main Document Checksum:

[+]

urn:sha256:050780b172d7da37066762601537055bc08781ba45e5ded260e8af9a5b46451d
Download URL:

https://rosap.ntl.bts.gov/view/dot/11079/dot_11079_DS1.pdf
File Type:

No Additional Files

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Automobile Marketing Strategies, Pricing, and Product Planning [August 1978]

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