Automobile Marketing Strategies, Pricing, and Product Planning [April 1978]

Hagerman, Marc L.; John, Z.; De Lorean Corporation

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Automobile Marketing Strategies, Pricing, and Product Planning [April 1978]

1978-04-01
By Hagerman, Marc L. ; John, Z.

[PDF-1.99 MB]

English

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Details:

Creators:

Hagerman, Marc L. ; John, Z.

Hagerman, Marc L. ; John, Z. Less -
Corporate Creators:

De Lorean Corporation
Corporate Contributors:

United States. Department of Transportation. National Highway Traffic Safety Administration
Subject/TRT Terms:

[+]

Automobiles Competition Consumer Protection Decision Making Marketing Market Surveys Motor Vehicle Industry Planning Policy Prices Product Development Publicity Regulations
Publication/ Report Number:

DOT-TSC-NHTSA-77-6 ; HS-803 181

DOT-TSC-NHTSA-77-6 ; HS-803 181 Less -
Resource Type:

Tech Report
Geographical Coverage:

United States
Edition:

Final Report; March 1977 to June 1977
Corporate Publisher:

United States. Department of Transportation. National Highway Traffic Safety Administration
Abstract:

The objective of this study was to determine the decision-making processes concerning major model year product introductions and alterations in the automotive industry as well as to investigate techniques of price positioning, product and image positioning, and the use of incentives and other promotional tools. The method used was to establish the new models introduced since the last traditional year (1959) in the automotive industry, and to discuss their features and positioning in the market place. It can be concluded that the automotive industry reacts to competition, dealer influences, consumer preference and government regulations. Also each automotive manufacturer reacts differently in comparable situations.
Format:

PDF
Funding:

HS827/R8408 ; TS-13509

HS827/R8408 ; TS-13509 Less -
Collection(s):

US Transportation Collection Volpe Center
Main Document Checksum:

[+]

urn:sha256:09b466e1e60e71cd90975bd99b8ffc67210843d675b545f5590b75a2bf364897
Download URL:

https://rosap.ntl.bts.gov/view/dot/29838/dot_29838_DS1.pdf
File Type:

No Additional Files

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Automobile Marketing Strategies, Pricing, and Product Planning [April 1978]

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