Automobile Marketing Strategies, Pricing, and Product Planning [April 1978]

Details

• Creators:
  Hagerman, Marc L. ; John, Z.
• Corporate Creators:
  De Lorean Corporation
• Corporate Contributors:
  United States. Department of Transportation. National Highway Traffic Safety Administration
• Subject/TRT Terms:
  • Automobiles
  • Competition
  • Consumer protection
  • Decision making
  • Market surveys
  • Marketing
  • Motor vehicle industry
  • Planning
  • Policy
  • Prices
  More +
• Publication/ Report Number:
  DOT-TSC-NHTSA-77-6 ; HS-803 181
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States
• Edition:
  Final Report; March 1977 to June 1977
• Corporate Publisher:
  United States. Department of Transportation. National Highway Traffic Safety Administration
• Abstract:
  The objective of this study was to determine the decision-making processes concerning major model year product introductions and alterations in the automotive industry as well as to investigate techniques of price positioning, product and image positioning, and the use of incentives and other promotional tools. The method used was to establish the new models introduced since the last traditional year (1959) in the automotive industry, and to discuss their features and positioning in the market place. It can be concluded that the automotive industry reacts to competition, dealer influences, consumer preference and government regulations. Also each automotive manufacturer reacts differently in comparable situations.
• Format:
  PDF
• Funding:
  HS827/R8408 ; TS-13509
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/29838/dot_29838_DS1.pdf
• File Type:
  [PDF - 1.99 MB]
• Collection(s):
  US Transportation Collection ; Volpe Center
• Main Document Checksum:
  urn:sha256:09b466e1e60e71cd90975bd99b8ffc67210843d675b545f5590b75a2bf364897