Identification and Test of Pedestrian Safety Messages for Public Education Programs

Details

• Creators:
  Blomberg, Richard D. ; Preusser, David F.
• Corporate Creators:
  Dunlap and Associates, inc.
• Corporate Contributors:
  United States. National Highway Traffic Safety Administration
• Subject/TRT Terms:
  • Pedestrians
  • Pedestrian accidents
  • Public information programs
  • Safety programs
  • Literature reviews
  • Countermeasures
• Publication/ Report Number:
  DOT-HS-801-457 ; ED-74-3 ; NTIS-PB242010
• DOI:
  https://doi.org/10.21949/1524888
• Resource Type:
  Research Paper
• Geographical Coverage:
  United States
• Edition:
  Final report
• Corporate Publisher:
  United States. National Highway Traffic Safety Administration
• Abstract:
  A review of the literature and data from pedestrian accident research was used as input to an analysis which developed 14 message contents. Each of these is directed at a specific aspect of the identified pedestrian accident problem. Seven of the messages were pretested to measure behavioral change. Of these, five produced significant positive shifts in behavior. It is concluded that public education can influence pedestrian behavior and is therefore a viable countermeasure to pedestrian accidents. Six of the message contents are recommended as ready for immediate field testing. Finally, recommendations for media campaigns for each of the developed message contents are provided. /Abstract from report summary page/
• Format:
  PDF
• Funding:
  DOT-HS-099-3-705
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/1111/dot_1111_DS1.pdf
• File Type:
  [PDF - 9.97 MB]
• Collection(s):
  NHTSA - Behavioral Safety Research
• Main Document Checksum:
  urn:sha256:70e57553f89c3d29ac5e09f708c420b8cc9b52177a21900078b59064cd0dce6e