Identification and Test of Pedestrian Safety Messages for Public Education Programs

Blomberg, Richard D.; Preusser, David F.; Dunlap and Associates, inc.

doi:10.21949/1524888

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ROSA P serves as an archival repository of USDOT-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by USDOT or funded partners. As a repository, ROSA P retains documents in their original published format to ensure public access to scientific information.

i

Identification and Test of Pedestrian Safety Messages for Public Education Programs

1975-03-01
By Blomberg, Richard D. ; Preusser, David F.

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English

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Details:

Creators:

Blomberg, Richard D. ; Preusser, David F.

Blomberg, Richard D. ; Preusser, David F. Less -
Corporate Creators:

Dunlap and Associates, inc.
Corporate Contributors:

United States. National Highway Traffic Safety Administration
Subject/TRT Terms:

[+]

Countermeasures Literature Reviews Pedestrian Accidents Pedestrians Public Information Programs Safety Programs
Publication/ Report Number:

DOT-HS-801-457 ; ED-74-3 ; NTIS-PB242010

DOT-HS-801-457 ; ED-74-3 ; NTIS-PB242010 Less -
DOI:

https://doi.org/10.21949/1524888
Resource Type:

Research Paper
Geographical Coverage:

United States
Edition:

Final report
Corporate Publisher:

United States. National Highway Traffic Safety Administration
Abstract:

A review of the literature and data from pedestrian accident research was used as input to an analysis which developed 14 message contents. Each of these is directed at a specific aspect of the identified pedestrian accident problem. Seven of the messages were pretested to measure behavioral change. Of these, five produced significant positive shifts in behavior. It is concluded that public education can influence pedestrian behavior and is therefore a viable countermeasure to pedestrian accidents. Six of the message contents are recommended as ready for immediate field testing. Finally, recommendations for media campaigns for each of the developed message contents are provided. /Abstract from report summary page/
Format:

PDF
Funding:

DOT-HS-099-3-705
Collection(s):

NHTSA - Behavioral Safety Research
Main Document Checksum:

[+]

urn:sha256:70e57553f89c3d29ac5e09f708c420b8cc9b52177a21900078b59064cd0dce6e
Download URL:

https://rosap.ntl.bts.gov/view/dot/1111/dot_1111_DS1.pdf
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Identification and Test of Pedestrian Safety Messages for Public Education Programs

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