Evaluation of Deep Discount Fare Strategies

Trommer, Scott E.; Jewell, Marta; Peskin, Robert; Schwenk, Judith C.

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Evaluation of Deep Discount Fare Strategies

1995-08-01
By Trommer, Scott E. ; Jewell, Marta ; Peskin, Robert

File Language:

English

Details

Creators:

Trommer, Scott E. ; Jewell, Marta ; Peskin, Robert ; Schwenk, Judith C.
Corporate Creators:

John A. Volpe National Transportation Systems Center (U.S.)
Corporate Contributors:

United States. Department of Transportation. Federal Transit Administration
Subject/TRT Terms:
Publication/ Report Number:

DOT-VNTSC-FTA-95-6 ; FTA-MA-26-0006-95-1
Resource Type:

Tech Report
Geographical Coverage:

Colorado ; Pennsylvania ; Virginia
Corporate Publisher:

United States. Department of Transportation. Federal Transit Administration
Abstract:

This report evaluates the success of a fare pricing strategy known as deep discounting, that entails the bulk sale of transit tickets or tokens to customers at a significant discount compared to the full fare single ticket price. This market-driven strategy is often introduced simultaneously with a fare increase, not only to retain current ridership, but also to increase ridership among infrequent riders and new customers. The report describes motivation, history, and features of the deep discount strategies of the three cities, Denver, Philadelphia, and Richmond, evaluates each version, and makes a site-specific and general conclusion about the effectiveness and deep discounting.
Format:

PDF
Download URL:

https://rosap.ntl.bts.gov/view/dot/10849/dot_10849_DS1.pdf
File Type:

[PDF - 6.72 MB]
Collection(s):

Volpe Center
Main Document Checksum:

urn:sha256:9f7978fc2a0766bfb1df331a6c5b628a4bc1927313643a6ae7f339ef22dde046

File Language:

English

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