United States Department of Transportation
i
Evaluation of Deep Discount Fare Strategies
-
1995-08-01
-
[PDF-6.72 MB]
Details:
-
Creators:
-
Corporate Creators:
-
Corporate Contributors:
-
Subject/TRT Terms:
-
Publication/ Report Number:
-
Resource Type:
-
Geographical Coverage:
-
Corporate Publisher:
-
Abstract:This report evaluates the success of a fare pricing strategy known as deep discounting, that entails the bulk sale of transit tickets or tokens to customers at a significant discount compared to the full fare single ticket price. This market-driven strategy is often introduced simultaneously with a fare increase, not only to retain current ridership, but also to increase ridership among infrequent riders and new customers. The report describes motivation, history, and features of the deep discount strategies of the three cities, Denver, Philadelphia, and Richmond, evaluates each version, and makes a site-specific and general conclusion about the effectiveness and deep discounting.
-
Format:
-
Collection(s):
-
Main Document Checksum:
-
Download URL:
-
File Type:
