Creating Effective Graphic Changeable Dynamic Message Sign (DMS) Messaging [Technical Summary]

Kondyli, Alexandra; Schrock, Steven D.; Mahajan, Kirti; Masud, Saumik Sakib Bin; Karki, Aayush Maan; Shrestha, Saurav; Tabatabaei, Mahgam

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Creating Effective Graphic Changeable Dynamic Message Sign (DMS) Messaging [Technical Summary]

2026-03-01
By Kondyli, Alexandra ; Schrock, Steven D. ; Mahajan, Kirti

File Language:

English

Details

Creators:

Kondyli, Alexandra ; Schrock, Steven D. ; Mahajan, Kirti ; Masud, Saumik Sakib Bin ; Karki, Aayush Maan ; Shrestha, Saurav ; Tabatabaei, Mahgam
Corporate Creators:

University of Kansas
Corporate Contributors:

Kansas. Department of Transportation. Bureau of Materials and Research
Subject/TRT Terms:
Publication/ Report Number:

KU-24-3
Resource Type:

Brief
Geographical Coverage:

United States
Edition:

Technical Summary
Corporate Publisher:

Kansas. Department of Transportation. Bureau of Materials and Research
Abstract:

Successful transportation messages are only effective if travelers can read and comprehend the message. However, text-based messages can be challenging for non-native English speakers or slow-reading populations, such as the elderly. The addition of graphics messages as a potential aid to improve message comprehension is uncertain, as is their effectiveness compared to text-only messaging campaigns. Current literature reviews have focused on the use of graphical shields and highway signs for messaging, but research is needed to analyze the effectiveness of graphics for conveying safety messages without explanatory text and evaluate whether this approach could be beneficial for specific populations. The objectives of this project were to determine whether graphics can be used to enhance comprehension and effectiveness of messaging, and to help guide development of guidelines to determine when and how the graphics, either stand-alone or supplemental to text, can be used to enhance the comprehension and effectiveness of key safety messages.
Format:

PDF
Download URL:

https://rosap.ntl.bts.gov/view/dot/89746/dot_89746_DS1.pdf
File Type:

[PDF - 301.87 KB]
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha-512:f9cb646fd734d996190841f768b2383722551d0ddd52a7114eb9a9a23b3e328281050d589d921e48f149484a0e7df4696856cb82c72d208670764c0bff648323

File Language:

English

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