Assess Driver Distraction in an Era of Rapid Technological Change for Digital Advertising Billboards [Project Summary Report]

Details

• Creators:
  Pike, Adam ; Shirinzad, Maryam ; Geedipally, Srinivas ; Loftus-Otway, Lisa ; Gallun, Susanna
• Corporate Creators:
  Texas A&M University. Texas Transportation Institute
• Corporate Contributors:
  Texas Department of Transportation. Research and Technology Implementation Office ; United States. Department of Transportation. Federal Highway Administration
• Subject/TRT Terms:
  • Distraction
  • Risk assessment
  • Technology
  • Digital displays
  • Roadside advertising
  • State of the practice
  • Human factors
  • Crash investigation
• Publication/ Report Number:
  0-7138
• Resource Type:
  Brief
• Geographical Coverage:
  United States ; Texas
• Edition:
  Project Summary Report
• Corporate Publisher:
  Texas Transportation Institute. Texas A&M University
• Abstract:
  This research project focused on the degree of driver distraction caused by typical and digital advertising signs and potential safety impacts of that distraction. The project included a comprehensive state-of-the-practice review, crash investigation, and on-road human factors evaluation. The research team located each of the digital billboards in Texas and used those locations in the crash investigation and human factors site selection process.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/86936/dot_86936_DS1.pdf
• File Type:
  [PDF - 293.01 KB]
• Collection(s):
  US Transportation Collection
• Main Document Checksum:
  urn:sha-512:70645fdb6926dbc4d8667d92b72eadad807098dc86649aad921be5767b4a68b3ad68f12599398f425865178fe480a0f219b1be649b3160ee6c9d95fdb1adc9d0