Assess Driver Distraction in an Era of Rapid Technological Change for Digital Advertising Billboards [Project Summary Report]

Pike, Adam; Shirinzad, Maryam; Geedipally, Srinivas; Loftus-Otway, Lisa; Gallun, Susanna

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Assess Driver Distraction in an Era of Rapid Technological Change for Digital Advertising Billboards [Project Summary Report]

2024-11-30
By Pike, Adam ; Shirinzad, Maryam ; Geedipally, Srinivas ; ...

File Language:

English

Details

Creators:

Pike, Adam ; Shirinzad, Maryam ; Geedipally, Srinivas ; Loftus-Otway, Lisa ; Gallun, Susanna
Corporate Creators:

Texas A&M University. Texas Transportation Institute
Corporate Contributors:

Texas Department of Transportation. Research and Technology Implementation Office ; United States. Department of Transportation. Federal Highway Administration
Subject/TRT Terms:

Crash Investigation Digital Displays Distraction Human Factors Risk Assessment Roadside Advertising State Of The Practice Technology
Publication/ Report Number:

0-7138
Resource Type:

Brief
Geographical Coverage:

United States ; Texas
Edition:

Project Summary Report
Corporate Publisher:

Texas Transportation Institute. Texas A&M University
Abstract:

This research project focused on the degree of driver distraction caused by typical and digital advertising signs and potential safety impacts of that distraction. The project included a comprehensive state-of-the-practice review, crash investigation, and on-road human factors evaluation. The research team located each of the digital billboards in Texas and used those locations in the crash investigation and human factors site selection process.
Format:

PDF
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha-512:70645fdb6926dbc4d8667d92b72eadad807098dc86649aad921be5767b4a68b3ad68f12599398f425865178fe480a0f219b1be649b3160ee6c9d95fdb1adc9d0
Download URL:

https://rosap.ntl.bts.gov/view/dot/86936/dot_86936_DS1.pdf
File Type:

[PDF - 293.01 KB ]

File Language:

English

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