Household Demand for Clean Vehicles in California: Individual Attitudes, Current Car Ownership, and Future Car Ownership
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2025-04-15
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Edition:Final report (3/01/2024 to 5/31/2024)
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Abstract:In this project an investigation of the key factors (such as attitudes towards electric vehicles, household characteristics, and past experiences) of vehicle purchase intention (future car ownership) by households is the core subject. Using observed data, we determine whether eco-friendly vehicles (e.g., battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs)) have the potential in California based on a three-part analysis. The data used here are the 2017 and 2019 California Energy Commission (CEC) vehicle surveys and the National Household Travel Surveys (NHTS). The objective of the first part is to explore behavioral attitudes, including both positive and negative attitudes toward battery electric vehicles (BEVs) and plug-in hybrid electric vehicles (PHEVs). The second part explores if ZEVs lead to a higher number of Vehicle Miles Travelled (VMT) through an analysis of reported VMT of household fleet utilization in different years in the United States. The third part is a pilot study of willingness to pay for specific attributes of ZEVs mirroring an earlier research project on commercial fleets and now repeated for household fleets.
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