United States Department of Transportation
i
Modeling Household E-Commerce Delivery Rates and Assessing Households Last Mile-Delivery Preferences
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2023-06-01
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[PDF-1.40 MB]
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Edition:Final Report
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Abstract:The main purpose of this project is to propose a comprehensive modeling framework that simultaneously addresses e-commerce demand and package delivery demand, considering factors such as customer behavior, delivery options, and commodity types. Existing literature lacks a detailed and disaggregated demand model that captures the influence of all relevant parties. Additionally, the project aims to evaluate the impact of locational factors, level of service, and infrastructure on e-commerce and delivery preferences. Furthermore, it seeks to compare consumer preferences for different delivery modes and propose a choice-modeling approach that incorporates consumer heterogeneities and attitudes. Lastly, the study intends to compare the competitiveness of various last-mile delivery options through users' stated preferences and willingness to pay. Goals and Objectives: the objectives of this project are to find appropriate and comprehensive answers to the following research questions: (i) How to identify purchasing and delivery preferences of customers for different commodities? (ii) How does the level of service and state of infrastructure affect the shopping and delivery preferences? (iii) What are some of the latent variables in on-line shopping behavior? (iv) What are the marginal competitive of different delivery strategies for different commodities?
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