Modeling Drivers’ Route Choices and Route Compliance when Interacting with an Eco-Routing Navigation System
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2022-03-01
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Abstract:Eco-routing navigation systems have become a promising application to reduce fuel consumption by optimizing driving routes through energy efficiency prioritization instead of solely travel time or distance minimization. Current studies have put limited efforts to investigating whether and why drivers will choose and comply with the eco route recommended by eco-routing navigation systems. Thus, to fill this research gap, this study developed a smartphone-based eco-routing navigation application (app) and collected naturalistic driving data to examine and model drivers’ route choices and compliance behavior when interacting with the recommended route. It was observed that drivers chose the eco-routing option with the most energy-saving feature in approximately 78.6% of all the selected routes in this study.
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Content Notes:Cite as: Bao, Shan and Yu, Bo and Li, Zeyang and Rask, Eric M. and Liu, Henry X. and Sayer, Jim, Modeling Drivers’ Route Choices and Route Compliance When Interacting with an Eco-Routing Navigation System. Available at SSRN: https://ssrn.com/abstract=4046357 or http://dx.doi.org/10.2139/ssrn.4046357
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