A Glimpse of Microtransit at an Early Stage: The SmaRT Ride Consumer Market in the Sacramento Area [Policy Brief]

Xing, Yan

doi:10.7922/G2JH3JHX

i

A Glimpse of Microtransit at an Early Stage: The SmaRT Ride Consumer Market in the Sacramento Area [Policy Brief]

2022-05-01
By Xing, Yan

File Language:

English

Details

Creators:

Xing, Yan
Corporate Creators:

National Center for Sustainable Transportation (NCST) ; University of California, Davis. Institute of Transportation Studies
Corporate Contributors:

United States. Department of Transportation. University Transportation Centers (UTC) Program ; United States. Department of Transportation. Office of the Assistant Secretary for Research and Technology
Subject/TRT Terms:
DOI:

https://doi.org/10.7922/G2JH3JHX
Resource Type:

Brief
Geographical Coverage:

California;Sacramento (California);United States
Edition:

Policy Brief
Corporate Publisher:

National Center for Sustainable Transportation (NCST) (UTC)
Abstract:

Microtransit is a new, technology-enabled, on-demand transportation mode in which small shuttles provide shared rides through flexible routing and scheduling in response to customers’ requests for rides. It can potentially offer greater efficiency and more equitable service than ride-hailing services, and it may fill gaps in traditional transit services. Thus far, the early shape of the microtransit customer market remains unclear. Specifically, why some people are interested in microtransit while others are not remains an open question. For people who have never used it, what factors could work as facilitators or barriers in their willingness to adopt microtransit? Who are early adopters of microtransit? Aiming to fill this gap, in 2021, researchers at the University of California, Davis conducted focus groups and an online survey of SmaRT Ride adopters and users of other means of transportation in the Sacramento area.
Format:

PDF
Download URL:

https://rosap.ntl.bts.gov/view/dot/67355/dot_67355_DS1.pdf
File Type:

[PDF - 695.60 KB]
Collection(s):

University Transportation Centers
Main Document Checksum:

urn:sha-512:51daeb774660a8b0719ac3040add08fcfb20fa8825caccdcfcf8cf5e0930253c51defe3b99e33f5a6a2f142590f0475051132e18565f70bbbd177d458207a448

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File Language:

English

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