United States Department of Transportation
i
Did the Pandemic Change Shopping Habits at Retail Stores?
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2022-12-02
[PDF-1.89 MB]
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Edition:Final Project Report, 8/1/20 - 1/31/23
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Abstract:We use retail store foot traffic data from SafeGraph, to provide model free evidence on changes in customer preferences during the COVID-19 pandemic for (i) distance traveled from home to store, (ii) shopping duration, and (iii) day and time of visit to stores. We find that all outcomes changed substantially at the start of the pandemic, with customers traveling shorter distances, making shorter visits, and shopping more during weekdays and working hours. These changes, however, did not persist across most retail categories and customer behavior reverted to pre-pandemic patterns by 2021. The most persistent changes occurred at fast-food restaurants where the proportion of short visits under 20 minutes increased significantly and proportion of working hour visits decreased significantly.
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