Marketing Campaign and PHBs Improve Safety for Pedestrians in Tampa
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2018-10-09
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Abstract:The Hillsborough County Metropolitan Planning Organization identified East Hillsborough Avenue in Tampa, Florida as a high crash and high use corridor for pedestrians. The Florida Department of Transportation (FDOT) District 7 installed Pedestrian Hybrid Beacons (PHBs) along the corridor to control traffic at midblock crossings and unsignalized intersections. FDOT observed reduced pedestrian crashes within a year of the installation.
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