Understanding the Needs of Current and Potential Bus Transit Riders [Technical Brief]
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2022-08-01
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Abstract:With the assumption that transit ridership decline can be addressed by retaining current riders and attracting new riders, this research seeks to examine the needs and barriers of current riders and potential riders in the context of NJ TRANSIT’s local bus service. The potential riders for this research are the riders who stopped riding the bus for COVID and non-COVID reasons as well as New Jersey residents who never used the bus. It examines the reasons for riders’ discontinuation of bus use, perceptions of the bus non-users about the bus, bus attributes that are important to both current riders and past riders, improvements to the bus service that would attract new riders, and the characteristics of the bus trips that bus non-users would want to make if they were to use the bus.
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Main Document Checksum:urn:sha256:b1a05266486543521a707554b591222f9f29cb1c7b786d0797ae58c2951f4e74
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