Combined Behavioral and Engineering Approach to Preventing Highway Fatalities
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2022-08-01
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Abstract:Traditional, single-discipline highway safety approaches can be augmented through multidisciplinary approaches that consider both engineering and behavioral interventions (e.g., education, enforcement, public outreach campaigns). Leveraging a systems-based conceptual framework of roadway safety, multiple forms of statistical and geospatial analysis, and SPF modeling and network screening, this report proposes and demonstrates methods for unpacking the influence of behavioral-related factors on crash occurrences and outcomes. The primary focus is on behaviors targeted in the Strategic Highway Safety Plan — aggressive driving, distracted driving, impaired driving, and driving without proper restraint (i.e., seatbelts). Based on application of these methods, the report highlights areas and highway corridors in Kentucky where behavioral-related crashes have been most common. Practitioners can use methods presented in the report to locate areas where behavioral-related crashes are problematic and based on this knowledge design behavioral modification strategies and countermeasures which focus on at-risk populations.
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