Case Study: Minnesota Highway Sponsorship Program
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2021-01-01
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Abstract:Many State DOTs across the country operate Adopt-A-Highway and Highway Sponsorship programs to leverage public-private partnerships to share maintenance responsibilities and improve highway aesthetics. However, the innovative Highway Sponsorship program designed by the Minnesota Department of Transportation (MnDOT) goes well beyond the traditional erecting a sponsor recognition sign in exchange for simple landscaping and litter collection. Instead, the MnDOT Highway Sponsorship program gives private companies and civic organizations the opportunity to collaborate with MnDOT to develop and implement a wide range of highway beautification and maintenance projects. The program promotes long-term partnerships for projects that meet the needs of the program sponsor as well as MnDOT goal of improving highway aesthetics and sustainability.
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