This project consists of two research components. The objective of the first component is to develop an approach to resample social media data in order to reduce biases and errors through estimation of socio-demographics. Several machine learning models are proposed for predicting socio-demographics, including gender, age, ethnicity and education levels. Afterward, this study resamples social media data and compares the results with the 2009 California Household Travel Survey data. The resampled data shows comparable characteristics to the survey data. Moreover, since social media is a kind of long-term data, it shows several advantages in research over survey data. This research sheds light on tackling sampling bias issues when social media data is used for travel behavior analysis.
This project intends to demonstrate the possibilities for using smartphones to obtain highlyresolved behavioral information for older adults, especial...
The research team conducted a survey of travel and activity scheduling behavior to better understand seniorcitizens’ trip chaining behavior in the C...
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