Structure of Stakeholder Relationships in Making Road Safety Decisions
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2018-11-16
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Alternative Title:Structures of Stakeholder Relationships in Making Road Safety Decisions [Title from Cover]
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Corporate Creators:University of North Carolina at Chapel Hill. Highway Safety Research Center ; University of North Carolina at Chapel Hill. Injury Prevention Research Center ; University of California, Berkeley. Safe Transportation Research and Education Center ; University of California, Berkeley. Department of Civil Engineering
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Corporate Contributors:Collaborative Sciences Center for Road Safety ; Centers for Disease Control and Prevention (U.S.) ; United States. Department of Transportation. Federal Highway Administration ; United States. Department of Transportation. University Transportation Centers (UTC) Program ; University of North Carolina at Chapel Hill
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Edition:Final Report (March 2017 – November 2018)
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Abstract:Traffic fatalities on U.S. roadways have risen in recent years. Researchers surmise that secular trends such as an aging population, migration to urban areas, rising use of high-profile sports utility vehicles (SUVs) and trucks, and rates of opioid use and abuse, among others, all interact in complex ways to produce traffic injuries and deaths. To uncover and accelerate productive cross-sector collaboration and effective safety countermeasure implementation, the R1 project research team drew upon Diffusion of Innovations theory and strategies to “design for diffusion” to devise a three-phase exploratory study. In the project’s first phase, the team surveyed a diverse group of road safety professionals to assess their awareness and involvement in Vision Zero programming and to identify U.S. municipalities that serve as opinion leaders in road safety. In the second phase, the team carried out a content analysis of early-adopting cities’ Vision Zero action plans in the interest of learning how cities frame their safety issues and how they propose to address them. In the third and final phase of this project, the research team interviewed professionals working in opinion-leading U.S. cities to understand respondents’ relationships with other organizations in their cities’ Vision Zero coalitions in terms of these relationships’ frequency, patterns of sharing, and perceived productivity. Through these phases, the team was able to identify several opinion-leading and boundary-spanning U.S. cities, all of which operated Vision Zero programs. The team also elucidated the structure and function of two of the opinion-leading cities’ Vision Zero coalitions. Findings from this project provide direction for future research and road safety intervention work.
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