Marketing Research for the Quantifiable Benefits of Transit in New Jersey — Volume I: Final Report

Carnegie, Jon A.; Deka, Deva; Lubin, Andrea; Alan M. Voorhees Transportation Center; Edward J. Bloustein School of Planning and Public Policy (Rutgers University); Rutgers University

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Marketing Research for the Quantifiable Benefits of Transit in New Jersey — Volume I: Final Report

2021-11-01
By Carnegie, Jon A. ; Deka, Deva ; Lubin, Andrea

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English

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Details:

Creators:

Carnegie, Jon A. ; Deka, Deva ; Lubin, Andrea

Carnegie, Jon A. ; Deka, Deva ; Lubin, Andrea Less -
Corporate Creators:

Alan M. Voorhees Transportation Center ; Edward J. Bloustein School of Planning and Public Policy (Rutgers University) ; Rutgers University

Alan M. Voorhees Transportation Center ; Edward J. Bloustein School of Planning and Public Policy (Rutgers University) ; Rutgers University Less -
Corporate Contributors:

New Jersey. Department of Transportation. Bureau of Research ; United States. Department of Transportation. Federal Highway Administration

New Jersey. Department of Transportation. Bureau of Research ; United States. Department of Transportation. Federal Highway Administration Less -
Subject/TRT Terms:

[+]

Communications Economic Analysis Economic Factors Impacts Information Dissemination Marketing Public Relations Public Transit Social Factors Socioeconomic Factors
Publication/ Report Number:

FHWA-NJ-2021-006
Resource Type:

Tech Report
Geographical Coverage:

New Jersey ; United States

New Jersey ; United States Less -
Edition:

Final Report, 08/2019 – 02/2022
Contracting Officer:

Ukpah, Priscilla U
Corporate Publisher:

New Jersey. Department of Transportation. Bureau of Research
Abstract:

New Jersey boasts an extensive system of public transportation that operates statewide, serving approximately two-thirds of the State’s municipalities. The many benefits of public transportation have been widely discussed and analyzed in both academic literature and popular media. This research assembled data and information and estimated numerous quantifiable benefits of transit service to New Jersey residents, businesses, and communities. The research offers important insights, information and data regarding the benefits that NJ TRANSIT services provide to the State of New Jersey. The study proposes a series of storylines and delivers a series of infographics that can be used by NJ TRANSIT and other transportation stakeholders to implement a marketing campaign that communicates the benefits of public transportation to a range of audiences.
Format:

PDF
Collection(s):

US Transportation Collection
Main Document Checksum:

[+]

urn:sha256:c06b33a2c9f69bf523f27a6126b08df8c2593b267d1a7f9450796aba85538f28
Download URL:

https://rosap.ntl.bts.gov/view/dot/61821/dot_61821_DS1.pdf
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Marketing Research for the Quantifiable Benefits of Transit in New Jersey — Volume I: Final Report

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