U.S. flag An official website of the United States government.
Official websites use .gov

A .gov website belongs to an official government organization in the United States.

Secure .gov websites use HTTPS

A lock ( ) or https:// means you've safely connected to the .gov website. Share sensitive information only on official, secure websites.

i

Evaluation of Sports Team Logos on Guide Signs in DC

File Language:
English


Details

  • Alternative Title:
    2-650 (Ex) - Sports Team Logos on Guide Signs – DC [Title from Cover]
  • Creators:
  • Corporate Creators:
    Howard University. Transportation Research Center (HUTRC)
  • Corporate Contributors:
    District Department of Transportation
  • Subject/TRT Terms:
  • Publication/ Report Number:
    DDOT-IPMA-2-650 (Ex.)
  • Resource Type:
    Tech Report
  • Geographical Coverage:
    Washington (District of Columbia);United States
  • Edition:
    Final Report
  • Corporate Publisher:
    District Department of Transportation
  • Abstract:
    The Manual on Uniform Traffic Control Devices (MUTCD) serves as the national standard for all highway traffic control devices and emphasizes uniformity in design of traffic control devices, including signs. The MUTCD does not allow the use of commercial logos on guide signs, especially on freeways. In compliance with Section 1A.10 of the MUTCD, Howard University, on behalf of the District Department of Transportation (DDOT) embarked upon a pilot evaluation of the use of a sports logo (Washington Nationals Baseball) on guide signs on freeways. The signs (with the sports logo) were installed by DDOT in March 2008 to improve the efficiency of guiding motorists to the baseball park. This report outlines the outcome of the evaluation of the signs with the sports logos that were deployed approximately 18 months prior to the conduct of the survey. The survey involved obtaining responses to a series of questions from patrons (those who attend baseball games) and non-patrons (those who do not attend baseball games). The results showed that a significant percentage of the patrons found the existing signage (with the sports logo) to be effective in guiding them to the park and preferred signage which included a logo and word on guide signs. Similarly, the non-patrons surveyed preferred the signage with the sports team logo. The research concludes that both patrons and non-patrons were exposed by the pre-evaluation period and recommends further exploration involving unexposed subjects using a driving simulator.
  • Format:
    PDF
  • Funding:
    PO 292715
  • Collection(s):
  • Main Document Checksum:
    urn:sha-512:8c0f3e103117c2efb2e709fd6ea59c8f114162ebea90dc7e510d2356054a49e0027dca810f92a6b19b9817711a1613ff561b1342ab6554d667b6822b33a0c91c
  • Download URL:
  • File Type:
    Filetype[PDF - 910.45 KB ]
PREVIOUS
File Language:
English
ON THIS PAGE
Details
ROSA P serves as an archival repository of USDOT-published products including scientific findings, journal articles, guidelines, recommendations, or other information authored or co-authored by USDOT or funded partners. As a repository, ROSA P retains documents in their original published format to ensure public access to scientific information.
BACK TO TOP