Public Transportation Marketing Evaluation Manual: Techniques for Data Collection

Details

• Creators:
  Everette, Peter B. ; Shoemaker, Robert W. ; Doscher, William E.
• Corporate Creators:
  Pennsylvania State University. Institute of State and Regional Affairs
• Corporate Contributors:
  United States. Urban Mass Transportation Administration. Office of Service and Management Demonstrations ; United States. Department of Transportation. Technology Sharing Division
• Subject/TRT Terms:
  • Data collection
  • Manuals
  • Marketing
  • Public transit
  • Highways
  • Planning and Forecasting
  • Public Transportation
  • I72: Traffic and Transport Planning
• Publication/ Report Number:
  DOT-I-85-31
• DOI:
  https://doi.org/10.21949/1527393
• Resource Type:
  Tech Report
• Geographical Coverage:
  United States;Pennsylvania
• Corporate Publisher:
  Pennsylvania Transportation Institute
• Abstract:
  The manual is written for the public transportation marketing manager and staff who deal with marketing functions and marketing evaluation on a daily basis. It covers data collection techniques for evaluation of transit marketing programs: the instruments used to collect needed information once an evaluation design has been determined. The focus of the manual is on evaluation of consumer information aids, although some limited information is also presented on evaluation of pricing incentive programs and advertising programs.
• Format:
  PDF
• Download URL:
  https://rosap.ntl.bts.gov/view/dot/589/dot_589_DS1.pdf
• File Type:
  [PDF - 4.02 MB]
• Collection(s):
  FTA 50th Anniversary Collection
• Main Document Checksum:
  urn:sha256:4cb420d43bf66dd5da114b32add18e22097d85643102e6ca09882ff4de57a248