Public Transportation Marketing Evaluation Manual: Techniques for Data Collection

Everette, Peter B.; Shoemaker, Robert W.; Doscher, William E.; Pennsylvania State University. Institute of State and Regional Affairs

doi:10.21949/1527393

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Public Transportation Marketing Evaluation Manual: Techniques for Data Collection

1987-10-01
By Everette, Peter B. ; Shoemaker, Robert W. ; Doscher, William E.

[PDF-4.02 MB]

English

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Creators:

Everette, Peter B. ; Shoemaker, Robert W. ; Doscher, William E.

Everette, Peter B. ; Shoemaker, Robert W. ; Doscher, William E. Less -
Corporate Creators:

Pennsylvania State University. Institute of State and Regional Affairs
Corporate Contributors:

United States. Urban Mass Transportation Administration. Office of Service and Management Demonstrations ; United States. Department of Transportation. Technology Sharing Division

United States. Urban Mass Transportation Administration. Office of Service and Management Demonstrations ; United States. Department of Transportation. Technology Sharing Division Less -
Subject/TRT Terms:

[+]

Data Collection Highways I72: Traffic And Transport Planning Manuals Marketing Planning And Forecasting Public Transit Public Transportation
Publication/ Report Number:

DOT-I-85-31
DOI:

https://doi.org/10.21949/1527393
Resource Type:

Tech Report
Geographical Coverage:

United States;Pennsylvania
Corporate Publisher:

Pennsylvania Transportation Institute
Abstract:

The manual is written for the public transportation marketing manager and staff who deal with marketing functions and marketing evaluation on a daily basis. It covers data collection techniques for evaluation of transit marketing programs: the instruments used to collect needed information once an evaluation design has been determined. The focus of the manual is on evaluation of consumer information aids, although some limited information is also presented on evaluation of pricing incentive programs and advertising programs.
Format:

PDF
Collection(s):

FTA 50th Anniversary Collection
Main Document Checksum:

[+]

urn:sha256:4cb420d43bf66dd5da114b32add18e22097d85643102e6ca09882ff4de57a248
Download URL:

https://rosap.ntl.bts.gov/view/dot/589/dot_589_DS1.pdf
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No Additional Files

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Public Transportation Marketing Evaluation Manual: Techniques for Data Collection

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