Identification of Tourist Flows in Florida to Support Development of Tourist Travel Module for FDOT Florida Transportation Model
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2020-06-01
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Edition:August 2019 – May 2020
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Abstract:Continued use of Florida Statewide Model (FLSWM) poses a number of important limitations in terms of tourist-oriented traffic flow, accidents, potential revenue and maintenance considerations. The overall goal of the project was to enable Florida Department of Transportation (FDOT) to better monitor and forecast traffic flow by separate consideration of tourist flows. This report provides (1) analytical review of the up-to-date approaches and methods of accounting for tourist flow impact on transportation system; (2) mapping of tourism regions in Florida based on spatial distribution of tourism objects; (3) identification of tourism supply components in Florida using social media data; (4) estimating tourism flows using the tourism supply components alone; (5) estimating tourism flow in Florida using social media and cell phone data and cross-validation; and (6) implications for practical modeling.
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