Discontinuance Among California’s Electric Vehicle Buyers: Why Are Some Consumers Abandoning Electric Vehicles?

Hardman, Scott; Tal, Gil; University of California, Davis, Institute of Transportation Studies; National Center for Sustainable Transportation (NCST)

doi:10.7922/G26971W0

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Discontinuance Among California’s Electric Vehicle Buyers: Why Are Some Consumers Abandoning Electric Vehicles?

[PDF-1.46 MB]

English

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Creators:

Hardman, Scott ; Tal, Gil

Hardman, Scott ; Tal, Gil Less -
Corporate Creators:

University of California, Davis, Institute of Transportation Studies ; National Center for Sustainable Transportation (NCST)

University of California, Davis, Institute of Transportation Studies ; National Center for Sustainable Transportation (NCST) Less -
Corporate Contributors:

United States. Department of Transportation. Office of the Assistant Secretary for Research and Technology ; United States. Department of Transportation. University Transportation Centers (UTC) Program

United States. Department of Transportation. Office of the Assistant Secretary for Research and Technology ; United States. Department of Transportation. University Transportation Centers (UTC) Program Less -
Subject/TRT Terms:

[+]

Automobile Ownership Climate Change Consumer Behavior Consumers Customer Satisfaction Electric Vehicles Hybrid Automobiles Markets Surveys
Publication/ Report Number:

NCST-UCD-RR-21-04
DOI:

https://doi.org/10.7922/G26971W0
Resource Type:

Tech Report
Geographical Coverage:

United States
Edition:

Final Report (October 2019 – December 2020)
Corporate Publisher:

University of California, Berkeley. Institute of Transportation Studies ; National Center for Sustainable Transportation

University of California, Berkeley. Institute of Transportation Studies ; National Center for Sustainable Transportation Less -
Abstract:

For the market introduction of electric vehicles to be successful, first-time adopters need to make continual purchases of the vehicles. Discontinuance, the act of abandoning a new technology after once being an adopter, has implications for market growth and could prevent electric vehicles from ever reaching 100% market share. Using results from five surveys of electric vehicle owners, the researchers examine discontinuance among battery electric and plug-in hybrid electric vehicle adopters. In this sample, discontinuance occurs at a rate of 21% for plug-in hybrid adopters and 19% for battery electric vehicle adopters. They show that discontinuance is related to dissatisfaction with convenience of charging, owning household vehicles with lower efficiencies, being a later adopter of PEVs, not having Level 2 (220V) charging from home, and not being male. Despite consumers overcoming initial barriers of PEVs, it appears some barriers, notably their refueling style, resurface during ownership and eventually become a barrier to continuing with PEV ownership.
Format:

PDF
Funding:

USDOT Grant 69A3551747114
Collection(s):

Transportation and Climate Change Collection University Transportation Centers
Main Document Checksum:

[+]

urn:sha256:67caeb4e37193933a086cb337285dfb8c495dbe76e99981e15522109194dee20
Download URL:

https://rosap.ntl.bts.gov/view/dot/56490/dot_56490_DS1.pdf
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Discontinuance Among California’s Electric Vehicle Buyers: Why Are Some Consumers Abandoning Electric Vehicles?

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