Managing Uncertainty and Risk in Travel Forecasting: A White Paper
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2013-12-01
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Abstract:This paper describes the uncertainties and risks associated with travel forecasts, and suggests methods for their management. There are many ways of defining risk and uncertainty. In this paper, these terms are used according to the International Standard ISO 31000 (2009) definition of risk: "effect of uncertainty on objectives." By this definition, risk has two elements: a probability that an event will or will not occur (uncertainty), and a consequence (the impact on an organization's objectives).
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