Proactive Traffic Safety: Empowering Behaviors to Reach Our Shared Vision of Zero Deaths and Serious Injuries

Finley, Kari; Otto, Jay; Ward, Nicholas J.

doi:10.21949/1518307

i

Proactive Traffic Safety: Empowering Behaviors to Reach Our Shared Vision of Zero Deaths and Serious Injuries

2019-08-01
By Finley, Kari ; Otto, Jay ; Ward, Nicholas J.

File Language:

English

Details

Creators:

Finley, Kari ; Otto, Jay ; Ward, Nicholas J.
Corporate Creators:

Montana State University (Bozeman, Mont.). Center for Health and Safety Culture
Corporate Contributors:

Montana. Dept. of Transportation. Research Programs ; United States. Department of Transportation. Federal Highway Administration
Subject/TRT Terms:
Publication/ Report Number:

FHWA/MT-19-007/8882-309-12
DOI:

https://doi.org/10.21949/1518307
Resource Type:

Tech Report
Geographical Coverage:

United States
Edition:

Final Report (May 2018 - May 2019)
Corporate Publisher:

Montana. Dept. of Transportation. Research Programs
Abstract:

Growing proactive traffic safety is a novel approach that strategically shifts our focus to the engagement of the larger majority of safe road users to influence the behaviors of the smaller group engaging in risky behaviors. Previous research sponsored by the Traffic Safety Culture Pooled Fund to understand traffic safety citizenship revealed a variety of opportunities to bolster proactive traffic safety to reduce traffic crashes and fatalities. However, in order for state highway safety agencies and stakeholders to embrace this strategic approach, information learned from research must be translated to practice. This final report provides the final drafts of four proactive traffic safety communication tools that can be used to communicate and integrate proactive traffic safety into existing traffic safety efforts. The communication tools include: a proactive traffic safety primer, PowerPoint presentation, conversation guide, and poster.
Format:

PDF
Funding:

8882-309-12
Download URL:

https://rosap.ntl.bts.gov/view/dot/54761/dot_54761_DS1.pdf
File Type:

[PDF - 4.43 MB]
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha-512:2b3a0f68ece1ee6be27366d9f82401cb9c7f090451e8caf605af2122b6727a9a08786da449f3d9f1167feaaac66d3b22281326a0bb92b312ffb167bb199a6e24

File Language:

English

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