Business Market Analysis: Improving Contractor Outreach

L'Hereux, Richard A.; Hendricks, Blair; Taflan, Emily

doi:10.21949/1518149

i

Business Market Analysis: Improving Contractor Outreach

2009-01-01
By L'Hereux, Richard A. ; Hendricks, Blair ; Taflan, Emily

File Language:

English

Details

Alternative Title:

Market Analysis : Improving Contractor Outreach
Creators:

L'Hereux, Richard A. ; Hendricks, Blair ; Taflan, Emily
Corporate Creators:

New West Strategies
Corporate Contributors:

Montana. Dept. of Transportation ; Montana. Office of Disadvantaged Business Enterprises ; United States. Federal Highway Administration
Subject/TRT Terms:
Publication/ Report Number:

FHWA/MT-08-003/8187
DOI:

https://doi.org/10.21949/1518149
Resource Type:

Tech Report
Geographical Coverage:

United States ; Montana
Edition:

Final Report
Corporate Publisher:

Montana. Dept. of Transportation. Research Programs
Abstract:

In 2006, the Montana Department of Transportation (MDT) in cooperation with the Office of Disadvantaged Business Enterprises (DBE) commissioned a market analysis with the intent of developing improvements in their contractor and vendor outreach programs. MDT selected NewWest Strategies, Inc. (NWS) of Helena, Montana, under the supervision of a special oversight committee with representatives from MDT and DBE to conduct the analysis and provide MDT/DBE with a "Marketing Tool Kit" that could be used to increase contractor and vendor participation in MDT projects. In Phase One of the project, NWS conducted a triangulated market study to assess current environmental conditions, compare those results with current MDT/DBE capabilities, and develop improvement recommendations. In Phase Two, NWS used the data from Phase One to develop a marketing toolkit, which included a suggested market strategy, suggested improvements to the MDT web site, suggested outreach materials, and example checklists to facilitate contractor/vendor participation in MDT projects.
Format:

PDF
Funding:

HWY-307994 ; Project # 8187
Download URL:

https://rosap.ntl.bts.gov/view/dot/54594/dot_54594_DS1.pdf
File Type:

[PDF - 1002.57 KB]
Collection(s):

US Transportation Collection
Main Document Checksum:

urn:sha256:c87f8225e8aca89b53094a640fecce444b12d2706e03bc2f301fab6629fabc1c

File Language:

English

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