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Business Market Analysis: Improving Contractor Outreach
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2009-01-01
[PDF-1002.57 KB]
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Alternative Title:Market Analysis : Improving Contractor Outreach
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Edition:Final Report
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Abstract:In 2006, the Montana Department of Transportation (MDT) in cooperation with the Office of Disadvantaged Business Enterprises (DBE) commissioned a market analysis with the intent of developing improvements in their contractor and vendor outreach programs. MDT selected NewWest Strategies, Inc. (NWS) of Helena, Montana, under the supervision of a special oversight committee with representatives from MDT and DBE to conduct the analysis and provide MDT/DBE with a "Marketing Tool Kit" that could be used to increase contractor and vendor participation in MDT projects. In Phase One of the project, NWS conducted a triangulated market study to assess current environmental conditions, compare those results with current MDT/DBE capabilities, and develop improvement recommendations. In Phase Two, NWS used the data from Phase One to develop a marketing toolkit, which included a suggested market strategy, suggested improvements to the MDT web site, suggested outreach materials, and example checklists to facilitate contractor/vendor participation in MDT projects.
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