Improving communications for MDOT's DBE program : research spotlight.
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2012-09-01
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Abstract:The U.S. Department of Transportation
(DOT) mandates state DOTs to establish
goals that ensure participation in transportation projects by businesses owned
by historically disadvantaged individuals.
MDOT’s Office of Business Development
(OBD) administers a robust Disadvantaged
Business Enterprise (DBE) program for the
department.
To date, OBD managers have generally
focused their communications efforts on
increasing participation among disadvantaged businesses. But for the DBE program
to be most effective, several improvements
need to occur. First, MDOT engineers
involved in construction projects must
better understand the program’s rationale
and procedures.
MDOT contractors also need more
education about the program. In particular,
prime contractors must understand the
DBE program well enough to communicate
information about it to subcontracted firms, which are often disadvantaged
businesses.
The MDOT Construction Manual and
other documentation must be modified
to include or improve the explanation of
the DBE program. Finally, MDOT needs
to identify other communications tools
to inform all stakeholders about DBE
program offerings and requirements.
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