Measuring the Impact of Florida Scenic Highway Designation
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2020-04-01
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Edition:Task Summary Report
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Abstract:This project details the design of two data collection instruments to assist the Florida Scenic Highway Program (FSHP) to evaluate and quantify the contribution of scenic highways to Florida’s economy and quality of life of Floridians. To summarize and report on scenic byways trends, this study developed two user-friendly tools for use by the FSHP staff to maintain, sort, and analyze survey data collected from scenic highway tourists and nearby residents. These survey instruments and data analysis tools will assist FSHP staff in improving scenic highway visitor experience and identify and monitor quality of life impacts to local residents. Finally, this report presents an estimate of the economic impact of the entire Florida Scenic Highway Program.
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