Mobility on Demand (MOD) Sandbox Demonstration: DART First and Last Mile Solution
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2020-04-01
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Edition:Final
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Abstract:The DART Mobility on Demand (MOD) Sandbox Demonstration provided the opportunity for DART to improve the efficiency of the DART transportation system through innovative partnerships and integration of technology for enhanced service delivery and improved customer satisfaction. This project facilitated collaboration with a microtransit provider and Transportation Network Company (TNC) to provide more transit trip choices for riders in a low-density area that was difficult to serve. DART achieved most of the established goals for the project, which was to increase ridership and replace less-productive fixed-route systems. As a result, in areas in which the service was implemented, ridership increased with less cost, more coverage, and less travel time. However, this unique experience faced challenges that DART was able to resolve successfully. Changes to the system to be more receptive to the use of the technology and the subsequent change in behavior were the biggest challenges that required time and other supportive systems. Also, incorporating carpool service faced some policy limitations that suggested regional collaboration with transit agencies. However, microtransit (GoLink) and TNC integration was successful with some policy direction. This report discusses DART’s challenges and successes with the project in planning, marketing, operation, and technology implementation and presents results of a self-evaluation concerning the performance of the GoPass application and GoLink and TNC services and provides lessons-learned information and recommendations for future, similar projects.
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