Conflict Assessment: Federal Outdoor Advertising Control Program
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2007-01-01
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Abstract:The Federal Highway Administration (FHWA) has been responsible for the implementation of the Highway Beautification Act (HBA) since its passage in 1965 through its Outdoor Advertising Control (OAC) Program. In addition to the traveling public, key stakeholders affected by the OAC Program include members of the outdoor advertising industry (sign owners, advertisers, suppliers, and landowners), groups concerned about maintaining and improving scenic views, local governments, and state and Federal regulators. Various conflicts have surfaced among these stakeholders over the years. FHWA decided to pursue a conflict assessment to reach out to parties interested in OAC to identify issues that cause controversy and suggest appropriate methods for addressing conflicts and improving program results.
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